Goodwill's upgrades include new Port Orange retail center
Port Orange – Fla ….
Goodwill Industries of Central Florida relocated its Orange City retail/dropoff facility about two years ago to the greater profile West Volusia Retail Center. The nonprofit agency plans to create a new shop in Port Orange on Dunlawton Avenue to relocate that area’s present center.
ORANGE CITY — Ralph Naranjo is often in will need of utilized, white collared shirts to put on beneath his softball and stickball jerseys.
For years, the Deltona resident shopped the Goodwill Industries store when it was in the 4 Towns Buying Center. Two years ago Goodwill Industries of Central Florida moved its Orange City retail and dropoff facility about a mile to a newer and larger unit in the West Volusia Retail Center.
“Nicer? Are you kidding me? This is great. It is like a department store, for goodness sake,” Naranjo stated final week at the store. “Items are properly-placed they are colour organized and even the sizes are grouped with each other.”
Naranjo’s praise of the newer Orange City facility is specifically why Goodwill Industries of Central Florida moved the Orange City location and taking actions to upgrade other places in Volusia County.
It’s all portion of a corporate mindset to strengthen the experience for donors and shoppers, stated Bill Oakley, CEO of Goodwill Industries of Central Florida, which oversees a six-county region that incorporates Volusia County. Goodwill Industries of North Florida oversees the Palm Coast retail retailer in Flagler County.
“The areas need to have to be hassle-free for donors and shoppers,” Oakley said. “We rely on the generosity of people today donating and the shoppers. When we help them conspicuously and with gratitude, it encourages other people and repeat business enterprise.”
One considerable step Goodwill Industries of Central Florida is taking locally is the construction of a new retail and dropoff facility in Port Orange at the southwest corner of Dunlawton Avenue and Yorktowne Boulevard. It will anchor the Dunlawton Commons industrial development that already is dwelling to a Pollo Tropical restaurant. Developers have ground leases for a Wawa gas station/comfort store on the corner and a Culver’s hamburger restaurant as well as plans for a 10,000-square-foot, multitenant strip center.
“Goodwill is paying top dollar for very good retail web pages,” said Charles Lichtigman, CEO of Daytona Beach-based Charles Wayne Properties, who is partners with Ormond Beach-based industrial developer Paul Holub in Dunlawton Commons. “If they place retailers in much better regions, they get greater donations and far better consumer access. They are no longer a third-tier retailer.”
Goodwill has filed plans with Port Orange for a 21,000-square-foot constructing that includes a 10,000-square-foot retail region. Construction is expected to get started in late January, Oakley mentioned. The goal is to have the new center open in the summer of 2015 and then close the existing Goodwill retailer at 3997 S. Nova Road that has only a 7,000-square-foot showroom.
“They are not the Goodwill we knew years ago. They want high-profile areas, to be at Major and Primary,” he said. “It’s a various animal with new items and larger-end merchandise.”
Oakley stated that Goodwill has taken actions to increase the good quality of donations. About five to 7 percent of sales are from the sale of surplus merchandise from national retail chains.
It has also enhanced its dropoff operations. The Orange City shop has a two-lane, covered drive-through at the rear of the store. A vehicle triggers a bell in the store, an attendant hustles out and unloads the automobile and provides the donor a receipt. The donor does not even have to leave the vehicle.
Inside, the sorting regions are larger, the retailers are painted with soothing earth tones, the floors are either polished concrete or carpet and the set-up appears like a conventional department store with racks of men’s and women’s clothing, shoes, toys, handbags, furnishings, housewares and other products clearly identified.
“Orange City is a very good instance of our bigger footprints, bigger showrooms and space that is safer and additional efficient,” Oakley mentioned.
Sales from the retail stores fund Goodwill’s mission of providing absolutely free job-help solutions that incorporate resume writing, interview methods, job searches and leads, personal computer and other job training skills and career counseling, stated Mary Kindel, a spokeswoman for Goodwill Industries of Central Florida.
The agency this year opened nine Goodwill X-press dropoff only websites in Central Florida, like 1 in Deltona. It hopes to open the identical number in 2015, including some in East Volusia, Oakley stated.
It’s also hunting to relocate its Holly Hill and DeLand retail retailers as properly as its job connection center in Daytona Beach to larger profile areas.
“The financial circumstances definitely changed consumers who are driven now by worth,” Oakley said. “In my mom’s day, persons shopped at Goodwill, but didn’t want anyone to know. Now they put on it to church and brag at the deal they got.”
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